What can be cooler than drinking great beer in virtual reality? Only the fact that virtual reality can enhance the taste and make great beer even greater.

At R/GA we created first ever taste-enhancing beer tasting experience in VR. Yes, it is as fancy as it sounds.

You can read the detailed review about the project here

The case study is currently being created by magicians at R/GA, but here are some stills for you to enjoy.